The Client
TechFlow is a Series A funded SaaS company providing DevOps tools to enterprise CTOs. They have a great product, but they were struggling to get it in front of the right people.
The Challenge: Expensive Ads & Burned Out SDRs
TechFlow was relying heavily on paid ads (LinkedIn Ads and Google Ads). The problem was cost. Their Cost Per Lead (CPL) was skyrocketing to over $300, and the lead quality was poor.
To compensate, they hired 3 SDRs to do cold calling. But calling CTOs is notoriously difficult. Gatekeepers blocked them, and voicemail boxes were full. The SDRs were burning out, and morale was low.
The VP of Sales told us: "We need a way to reach decision-makers directly without spending a fortune on ads or burning out our team."
The Solution: Precision LinkedIn Automation
Aiotic implemented a "Sniper Approach" using LinkedIn Automation.
1. Hyper-Targeted Lists
We didn't just search for "CTO." We used Sales Navigator to build highly specific lists:
- Trigger Events: CTOs who started their job in the last 90 days (new hires buy new tools).
- Tech Stack: Companies using AWS and Kubernetes (TechFlow's ideal environment).
- Growth: Companies that raised funding in the last 6 months.
2. The "No-Pitch" Sequence
We scrapped the generic sales pitch. Instead, we used a value-first approach.
- Connection Request: Blank (to maximize acceptance rate).
- Message 1: "Thanks for connecting. I saw you're using Kubernetes. We just published a benchmark report on K8s costs. Thought you might find it interesting." (No ask, just value).
- Message 2: "We helped [Competitor] reduce their build times by 40%. Is this a priority for you right now?"
3. Multi-Channel Enrichment
If they didn't reply on LinkedIn, we didn't give up. We used Clay to find their verified work email and enrolled them in a parallel email sequence. This "surround sound" effect doubled our reply rates.
The Results
The campaign launched in November. By January, the sales pipeline was unrecognizable.
- Volume: The system now generates 50-60 qualified demos per month consistently.
- Efficiency: The SDRs stopped cold calling. They now spend their day taking demos and following up with warm leads.
- Cost: The CAC dropped from $1,500 (Ads) to $450 (Automation).
"We turned off our Facebook ads because this was working so much better. The leads are higher quality because we hand-picked the target list." — Sarah J., VP of Sales
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