Real Estate30 days to 2× conversion

Case Study: Real Estate Agency Doubles Leads with AI

See how Prime Properties used Aiotic

Prime Properties Agency
📈
Lead Conversion
🏠
+5
Homes Sold/Month
💰
$5M
Extra Annual Pipeline
⚠️The Challenge

Prime Properties was losing leads because enquiries from Zillow, Facebook Ads, and their website were sitting unanswered for 4–6 hours. Research shows leads contacted within 5 minutes are 9× more likely to convert.

  • ×Missed Opportunities: Agents were busy at showings or closings and couldn't answer the phone instantly.
  • ×Low Quality Leads: Agents spent hours talking to people who were "just looking" or had no budget.
  • ×Follow-Up Fatigue: Most leads require 7-10 touchpoints to convert. Agents gave up after 2 tries.
  • ×"What is your budget?"
  • ×"Are you pre-approved for a mortgage?"
  • ×"Do you have a home to sell first?"
🤖The Solution

We deployed an AI chatbot that responds to new leads within 10 seconds, qualifies them with 5 key questions, and books property viewings directly into agents' Calendly accounts — all without human involvement.

Results

What We Achieved

Conversion Rate: Lead-to-appointment conversion doubled from 3% to 6%.

Agent Efficiency: Agents stopped wasting time on "tire kickers." They only speak to qualified buyers who are ready to transact.

Revenue: In the first quarter (Q1), the agency attributed $5M in additional sales volume directly to leads nurtured by the AI.

How We Did It

The Process

Week 1

Defined qualification criteria and lead routing rules. Mapped the full buyer journey.

Week 2

Built chatbot, integrated with Calendly and HubSpot. Connected Zillow and Facebook Lead Ad webhooks.

Week 3

Tested with live leads in parallel with agents. Refined qualification questions.

Week 4

Full deployment. Conversion rate doubled in the first 30 days.

Tech Stack Used

OpenAI GPT-4oVoiceflowCalendly APIZillow WebhooksMeta Lead Ads APIHubSpot

Frequently Asked Questions

Q.Does it work with Zillow leads?

Yes. We can integrate with Zillow, Realtor.com, and Facebook Lead Ads. When a lead comes in, the AI texts them instantly (within 10 seconds) to start the conversation.

Q.Can it schedule showings?

Yes. The AI is connected to your agents' Calendly or Google Calendar. Once a lead is qualified, the AI offers available time slots and books the showing automatically.

Q.What if the lead is just looking?

The AI tags them as 'Nurture' and adds them to a long-term email drip campaign. This keeps your agents focused on the 'Hot' leads who are ready to buy now.

Q.Is it compliant with TCPA?

Yes. We ensure all opt-in language is clear, and the AI honors 'STOP' keywords immediately to maintain compliance with telemarketing laws.

Q.Can I customize the questions?

Absolutely. You can script the exact qualification questions (e.g., 'Are you pre-approved?', 'Do you have a home to sell first?') to match your sales process.

🚀

Get results like these for your business

Book a free 30-minute discovery call. We'll identify your biggest bottleneck and show you exactly how AI can fix it.