Real Estate Lead Qualification

Real Estate Agency Doubles Lead Conversion with AI Chatbot

How Prime Properties stopped chasing "tire kickers" and started closing more deals.

Conversion Rate

20 hrs

Saved Per Agent/Week

$5M

New Sales Volume

The Client

Prime Properties is a luxury real estate agency in Miami. They generate hundreds of leads per month from Zillow, Facebook, and their website.

The Challenge: Speed to Lead

In real estate, speed is everything. If you don't call a lead back in 5 minutes, you lose them.

Missed Opportunities: Agents were busy at showings or closings and couldn't answer the phone instantly.
Low Quality Leads: Agents spent hours talking to people who were "just looking" or had no budget.
Follow-Up Fatigue: Most leads require 7-10 touchpoints to convert. Agents gave up after 2 tries.

The Broker Owner said: "My agents are great at selling houses, but they are terrible at chasing leads. We were leaving millions on the table."

The Solution: 24/7 AI Qualification

Aiotic built an omni-channel AI Assistant that lives on SMS, Facebook Messenger, and the website.

1. Instant Response

When a lead comes in from Zillow, the AI texts them within 10 seconds: "Hi [Name], thanks for your interest in 123 Ocean Drive. Are you looking to buy soon, or just browsing?"

2. Ruthless Qualification

The AI asks the hard questions that agents hate asking:

"What is your budget?"
"Are you pre-approved for a mortgage?"
"Do you have a home to sell first?"
"When are you looking to move?"

3. Automated Scheduling

If the lead is qualified (e.g., pre-approved, budget >$1M, moving in 30 days), the AI says: "Great! Our specialist Sarah has an opening tomorrow at 2 PM to show you the property. Does that work?" It then books the meeting directly on Sarah's calendar.

The Results

The impact on the bottom line was massive.

Conversion Rate: Lead-to-appointment conversion doubled from 3% to 6%.
Agent Efficiency: Agents stopped wasting time on "tire kickers." They only speak to qualified buyers who are ready to transact.
Revenue: In the first quarter (Q1), the agency attributed $5M in additional sales volume directly to leads nurtured by the AI.

"It filters out the tire kickers so my agents only talk to serious buyers. Morale is up, and commissions are up. It's a win-win." — David R., Broker Owner

Stop Chasing Leads

Let AI handle the follow-up so you can handle the closing. Automate your real estate business today.

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FAQ

Case Study FAQ

Does it work with Zillow leads?

Yes. We can integrate with Zillow, Realtor.com, and Facebook Lead Ads. When a lead comes in, the AI texts them instantly (within 10 seconds) to start the conversation.

Can it schedule showings?

Yes. The AI is connected to your agents' Calendly or Google Calendar. Once a lead is qualified, the AI offers available time slots and books the showing automatically.

What if the lead is just looking?

The AI tags them as 'Nurture' and adds them to a long-term email drip campaign. This keeps your agents focused on the 'Hot' leads who are ready to buy now.

Is it compliant with TCPA?

Yes. We ensure all opt-in language is clear, and the AI honors 'STOP' keywords immediately to maintain compliance with telemarketing laws.

Can I customize the questions?

Absolutely. You can script the exact qualification questions (e.g., 'Are you pre-approved?', 'Do you have a home to sell first?') to match your sales process.